Wellness App
Designing a Supplement Intake Application
Challenge
Project-4 at Ironhack, in this challenge, we are asked to create a Wellness App for a hypothetical client (The Daily Health Conference) to rethink how people can adopt and commit to a health-improving routine.
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Role: UX/UI Designer
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Project Duration: 2 Weeks
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Tools: Figma, Trello, Pen&Paper
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Team: Dilek Bircanoğlu, Sarah Delannoy
The Process
As this is a 2-week sprint, we first organized our time into sections. The first week would be focused on UX (the empathize, define, and the beginning of the ideate stage), and the second week would focus mainly on the UI part (ideate, testing and prototyping stages).
Discovery
User Research
We began our research by interviewing experts and conducting secondary research, gaining a deeper understanding of supplements. Through interviews, we identified the pain points and opinions of our target audience. Additionally, online surveys provided quantitative data. Our findings revealed a common challenge: while people recognize the importance of supplements, many struggle to maintain a consistent intake routine. Our research offers detailed insights into the reasons behind this issue.
According to the Surveys and User Research results, we reached out to the following:
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68% currently take or have taken food supplements
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60% started taking supplements on their own (friends/family recommendations, personal research, ads)
3 main goals of the users by taking supplements are:
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60% increase in energy
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26% improve digestion
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24% decrease in stress
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6% are interested in taking supplements
When we evaluated the results of the research, the frustrations and concerns that users had:
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47% don’t know which kind of supplements their body needs
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54% don’t know which dosage of supplements they need to take
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70% would like to have professional advice on supplements
User Persona
Problem Statement
Supplements takers who do not visit professionals frequently need a way to find the right kind and dose of supplements they need to improve their well-being because they feel fatigued and less energetic.
Solution
After a week of extensive research and interviews, we gathered insights into the needs, wishes, pain points, and suggestions of our target audience. We synthesized this information, filtering it through a logical scheme to determine how best to assist people.
Existing market applications either sold supplements or offered inadequate and impersonalized information. In response, we envisioned a non-profit application, named Healthy/me. This unique platform aims to assess users' needs, recommend personalized supplements, and provide valuable insights to enhance their well-being.
Moscow Prioritization
Must have
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Online diagnosis
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Personalized designed cure
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Detailed info on supplements
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In-app dashboard to track progress
Should have
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Notifications:Daily intake reminder
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In-app chat with professionals
Could have
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Blog: Articles about supplements
Won't have
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Purchase option
Desirability Test
The feedback from the Desirability Test on our high-fidelity prototype has been overwhelmingly positive, indicating that the app's design is not only usable but also aligns well with user needs.
Employing the Microsoft Reaction Cards method, we compiled a list of 20 adjectives and engaged 5 participants to select the 5 words that best described the product for them, providing explanations for their choices. The results of our test highlighted that the terms reliable, elegant, fresh, and clear—three of which are our initial brand attributes—were consistently mentioned by the testers.
